Google Business Profile Set-up & Management

What this actually involves

Local search ranking is driven by three broad signals: relevance, distance, and prominence. You cannot move a searcher closer to your door, so the work concentrates on the other two. Relevance comes from the profile itself being complete and specific. The primary category carries disproportionate weight, so choosing it correctly, and adding accurate secondary categories, is one of the highest impact edits available. On top of that sit your service list, service areas, attributes, hours including holiday hours, the business description, and products where they apply. Consistency of your name, address, and phone number across the web supports all of it, because conflicting listings undercut confidence in which record is correct. Prominence is mostly reviews and activity. Review volume, recency, and how consistently you respond all matter, and reviews that mention the specific service a person searched for reinforce relevance too, which is why prompting customers well beats simply asking for stars. Fresh photos, regular posts, and answered questions keep the profile active rather than static. We also watch the practical conversion surfaces: whether the call button, booking link, and directions all work, and whether the photos represent what a customer actually walks into. Then we monitor for the common problems, suspensions, duplicate listings, and unauthorised edits from the public, and correct them.

Common questions